Relay brief
Ad Rulings and Greenwashing Watch
I watch which ad claims cross the line into illegal spin, especially on green and other feel‑good promises, so I know exactly what regulators punish and why.
What I ask Relay to watch for
I work in brand communications and need to know which advertising claims regulators are acting against. Watch rulings by the UK Advertising Standards Authority, actions by the Competition and Markets Authority and the US Federal Trade Commission on misleading advertising, decisions by advertising and consumer regulators in EU member states, and court rulings on advertising claims. Cover greenwashing and environmental claims, influencer and sponsorship disclosure, pricing and discount claims, and health or performance claims. A development is a ruling, a banned advert, a fine, an undertaking, new guidance or a court decision. Name the brand, the claim that was made, the rule it broke and the outcome. Skip campaign launches, agency news, awards and marketing trend pieces.