Relay for communications and brand teams

The problem

A media monitoring report counts mentions. What a communications lead needs in the morning is shorter: what was written, where, whether it matters, and whether anyone needs to respond.

How teams set Relay up

• One agent for the organisation. Its name, its leaders, its products, and the issues it is known for.
• One agent per issue or market, where the coverage is heavy enough to deserve its own briefing.
• Global reach, with the languages of your markets. The agent searches in those languages and writes in yours, with the original articles linked.
• Names as terms. Executives, brands and campaign names reach you by rule.
• A desk for the team, and a channel for everyone else. The same briefing can be posted to Slack or sent to a Telegram group.

An example brief

"I lead communications for a UK retail bank. Watch national and trade press coverage of the bank, its chief executive and its branch closures, and statements about it by the FCA and MPs. A development is a new story, an investigation, a regulator's statement or a significant opinion piece in a national title. Skip market price reports, routine results coverage and syndicated copies of the same article."

What arrives

A daily briefing of the stories that matter, each with what was written, why it matters and where it ran. When several outlets cover the same story it appears once, with all of them listed as sources.

What it does not cover

Relay follows the press and the web. It does not monitor social media, broadcast or print-only titles, and it does not count mentions or measure sentiment.